100 Things Every Designer Needs to Know About People (Voices That Matter) Free Pdf

ISBN: 0321767535
Title: 100 Things Every Designer Needs to Know About People (Voices That Matter) Pdf
Author: Susan Weinschenk
Published Date: 2011
Page: 242

Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

• What grabs and holds attention on a page or screen?

• What makes memories stick?

• What is more important, peripheral or central vision?

• How can you predict the types of errors that people will make?

• What is the limit to someone’s social circle?

• How do you motivate people to continue on to (the next step?

• What line length for text is best?

• Are some fonts better than others?

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Very Informative Book, Outdated Online Resources There's a lot of great information in this book. Unfortunately, pretty much every single time I tried to visit one of the URLs referenced throughout the book, I found that the page in question was no longer available. The author should really consider updating these (and maybe using URL shorteners in the process to make the URLs more readable). Still, great book.I deeply recommend it. Starting with anyone in a beginning typography ... Typographic structure. One of the most insightful courses that helped clarify my thoughts as a graphic designer was a writing course. It started with an understanding of how our brains need to structure information in order to understand it. To create typographic structure that really serves people it is necessary to understand these deep structures. How all new information links to new whether that is in a sentence, a paragraph, or an article. How the beginning and ending of a piece is a natural point of emphasis, etc. This book deals with how we read, how we think, how we absorb information. All in one place. I deeply recommend it. Starting with anyone in a beginning typography class to seasoned professionals.Share It with Those You Love This is a must read book for designers of any kind. Some of the "studies" and research backing the claims are questionable though. I mean, really, you could say that everyone draws a coffee cup from a canonical point of view based on many theories and studies... or you might just say that's usually the way everyone experiences a coffee cup, thus we depict it that way in drawing. But, all in all, this book presents some great reminders of principles that we know to be true but don't consciously evaluate day to day. If nothing else, you can use it as ammunition to back-up you design choices.

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